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Week of 4 May 2026
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That week's recommended article & book
Behavioural Economics in Business

Perfectionism masquerades as high standards and kills businesses

The pursuit of perfection is costing you more than imperfection ever would

Say Good Night to Insomnia
Entrepreneurial Mental Health & Burnout

Say Good Night to Insomnia

Gregg Jacobs

Why we recommend this book

Say Good Night to Insomnia by Gregg Jacobs. Jacobs’s research-grounded account of the CBT-I programme developed at Harvard is the most directly applicable available treatment of the evidence for why the cognitive and behavioural patterns that maintain insomnia are the correct clinical target, and why the sleep disruption that the entrepreneurial context produces is both addressable and worth addressing as a primary mental health intervention rather than a secondary productivity concern. His account of the specific patterns, monitoring behaviour, compensatory strategies, and catastrophising cognitions that sustain insomnia once the original trigger has passed maps directly onto the Harvey cognitive model that the article covers, and his treatment of the CBT-I evidence base is accessible without clinical background while remaining grounded in the research. For the founder who wants to understand both why their sleep is disrupted and what the most evidence-supported available intervention for addressing it looks like, Jacobs provides the most research-grounded and practically oriented starting point.

Articles published that week 10 articles

Perfectionism masquerades as high standards and kills businesses

The pursuit of perfection is costing you more than imperfection ever would

11 min read #13 Behavioural Economics in Business

The psychology of founder loneliness — why running a business is the most isolating thing you'll ever do

What nobody tells you about the specific loneliness that comes with building something

17 min read #12 Behavioural Economics in Business

Why most founders secretly hate their own business

Building something you perceive to be good, could be the one thing destroying you.

8 min read #11 Behavioural Economics in Business

Impostor syndrome gets worse the more successful you become

Enough is never enough, you will always want more.

13 min read #10 Behavioural Economics in Business

The grief nobody tells you comes with building a business

Entrepreneurship can make or break you.

12 min read #9 Behavioural Economics in Business

Why entrepreneurs keep starting businesses even after financial freedom

That desire to build more when you've thought you built enough.

13 min read #9 Behavioural Economics in Business

The cognitive distortion that makes every competitor look more successful than they are

It's true when they say "don't believe everything you see online"

13 min read #8 Behavioural Economics in Business
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