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Say Good Night to Insomnia by Gregg Jacobs. Jacobs’s research-grounded account of the CBT-I programme developed at Harvard is the most directly applicable available treatment of the evidence for why the cognitive and behavioural patterns that maintain insomnia are the correct clinical target, and why the sleep disruption that the entrepreneurial context produces is both addressable and worth addressing as a primary mental health intervention rather than a secondary productivity concern. His account of the specific patterns, monitoring behaviour, compensatory strategies, and catastrophising cognitions that sustain insomnia once the original trigger has passed maps directly onto the Harvey cognitive model that the article covers, and his treatment of the CBT-I evidence base is accessible without clinical background while remaining grounded in the research. For the founder who wants to understand both why their sleep is disrupted and what the most evidence-supported available intervention for addressing it looks like, Jacobs provides the most research-grounded and practically oriented starting point.