What's New
Every week we publish new articles and add books to the library. Here's everything that landed this week.
The psychology of opportunity cost — why saying yes to one thing means saying no to ten others
How the human brain systematically ignores what it gives up when it commits to something
Say Good Night to Insomnia
Gregg Jacobs
Say Good Night to Insomnia by Gregg Jacobs. Jacobs’s research-grounded account of the CBT-I programme developed at Harvard is the most directly applicable available treatment of the evidence for why the cognitive and behavioural patterns that maintain insomnia are the correct clinical target, and why the sleep disruption that the entrepreneurial context produces is both addressable and worth addressing as a primary mental health intervention rather than a secondary productivity concern. His account of the specific patterns, monitoring behaviour, compensatory strategies, and catastrophising cognitions that sustain insomnia once the original trigger has passed maps directly onto the Harvey cognitive model that the article covers, and his treatment of the CBT-I evidence base is accessible without clinical background while remaining grounded in the research. For the founder who wants to understand both why their sleep is disrupted and what the most evidence-supported available intervention for addressing it looks like, Jacobs provides the most research-grounded and practically oriented starting point.
The psychology of opportunity cost — why saying yes to one thing means saying no to ten others
How the human brain systematically ignores what it gives up when it commits to something
The psychology of good "enough decisions" versus "perfect ones"
What the pursuit of perfectionism costs.
The bandwagon effect and how seeing competitors do something makes you think it's the right strategy
Why imitating what everyone else is doing is rarely the competitive advantage it feels like
Why your emotional state at 9am shapes every decision you make that day
How morning mood gets misattributed as information about everything you evaluate afterwards
The endowment effect — why you overvalue what you own and how it's killing your ability to pivot
How ownership inflates value, distorts decisions, and makes entrepreneurs take escalating risks to avoid letting go
Why sleeping on an important decision genuinely improves the outcome
The neuroscience behind why your brain makes better decisions the morning after
The psychology behind why committees make worse decisions than individuals
Three documented mechanisms that explain why group deliberation often degrades rather than improves decision quality