What's New
Every week we publish new articles and add books to the library. Here's everything that landed this week.
Why the way you talk to yourself determines the ceiling of everything you'll ever achieve
The research on internal self-talk — and why the grammatical structure of your inner voice matters more than the content
Say Good Night to Insomnia
Gregg Jacobs
Say Good Night to Insomnia by Gregg Jacobs. Jacobs’s research-grounded account of the CBT-I programme developed at Harvard is the most directly applicable available treatment of the evidence for why the cognitive and behavioural patterns that maintain insomnia are the correct clinical target, and why the sleep disruption that the entrepreneurial context produces is both addressable and worth addressing as a primary mental health intervention rather than a secondary productivity concern. His account of the specific patterns, monitoring behaviour, compensatory strategies, and catastrophising cognitions that sustain insomnia once the original trigger has passed maps directly onto the Harvey cognitive model that the article covers, and his treatment of the CBT-I evidence base is accessible without clinical background while remaining grounded in the research. For the founder who wants to understand both why their sleep is disrupted and what the most evidence-supported available intervention for addressing it looks like, Jacobs provides the most research-grounded and practically oriented starting point.
Why the way you talk to yourself determines the ceiling of everything you'll ever achieve
The research on internal self-talk — and why the grammatical structure of your inner voice matters more than the content
Why you're psychologically addicted to certainty in a world that will never provide it
The neuroscience of uncertainty as threat — and why the entrepreneurial environment is specifically designed to keep the…
Why self-awareness is uncomfortable and why that discomfort is the entire point
The psychology of why honest self-examination feels threatening — and what becomes available when you tolerate it anyway
The difference between who you are and who you think you are (and why the gap matters)
What the research says about self-knowledge accuracy — and why introspection is probably the worst tool for improving it
Your personality is not fixed; the neuroscience of how your brain rewires itself throughout your life and what it means for your business
What decades of longitudinal research actually shows about who you are — and who you can become
You are not your thoughts — how cognitive defusion changes the way you experience stress, doubt, and fear
A practical psychological technique that does not ask you to think positively, challenge your thoughts, or pretend the…
Why the 'just push through it' narrative in startup/hustle culture is psychologically equivalent to telling someone to ignore a broken leg
The startup/hustle culture narrative that mistakes signal-suppression for strength — and what it actually produces